![]() ![]() Cheese also has a salad bar, soda fountain and beer on tap for parents. The pizzas are then frozen and shipped to the various restaurant locations, where they are reheated in industrial microwaves, left to stand under a heating lamp for at least 30 minutes or whenever the teenage employees notice that they're there, and finally served to unsuspecting children.Ĭhuck E. Pieplate, in addition to performing with the rest of the characters during shows, has over 9000 copies of himself working in a Chinese factory to pre-cook the pizzas (with child laborers serving as quality control, paid approximately 2 tokens an hour). Cheese's is first and foremost a pizzeria. Cheese personally oversees the pizza manufacturing operation in China.Ĭhuck E. Cheese's, which is the name its 577 locations operate under today.Ĭhuck E. This major change was accompanied by yet another rebranding in 2012 to simply Chuck E. Cheese reluctantly withdrew the strippers, but kept the beer as a beverage option still available today. This marked the first time the restaurants explicitly used his name in the branding, as well as the addition of strippers and beer to accompany the animatronic birthday shows.įollowing complaints by prudish mothers concerning the presence of strippers in a supposedly kid-friendly establishment (and despite high praise from fathers), Chuck E. ![]() This lead to the chain's third rebranding as Chuck E. Cheese's animatronic brain employed sophisticated statistical modeling to conclude that to further fuel expansion, the chain needed to target adults as well as children. ![]() ![]() Cheese himself founded the present company CEC Entertainment, Inc., and began a hostile buyout of his former employer's restaurants.īy 1992, all ShowBiz Pizza Place establishments fell under his control. Cheese and his cohorts could then reap the benefits of what they've sown, by using the food and entertainment industries to control the now-grown adults and their own children for total economic (and eventually political) control. This involved further expanding the chain under his own name, then luring in children for brainwashing to create a more complacent population. Cheese, finally gained sentience and hatched a plan for world domination. The following year, one of the newest members of the animatronic crew, known as Chuck E. However, by 1990, legal issues between the co-founders and Chapter 11 bankruptcy drove the business under yet again, prompting a rebranding as ShowBiz Pizza Place and additional expansion in 1990.įor those without comedic tastes, the so-called experts at Wikipedia think they have an article about Chuck E. To save the once-successful business, Atari renamed the restaurant Pizza Time Theatre in 1988, swapping out the entire cast of animatronics, adopting new branding, and beginning to franchise additional locations to gain the appearance of a legitimate business. The restaurant was quite popular and financially successful until a series of unfortunate incidents tarnished its reputation, culminating in what is known as "The Bite of '87" (when a child bit into a slice of pizza to find half a cockroach still under the cheese, prompting a media frenzy over health code violations). The first restaurant opened under the name Freddy Fazbear's Pizza, featuring four animatronics in a band and serving pizza to children. It was first founded around the invention of animatronics in the 1980s by Atari, shortly after their patent was filed for these revolutionary entertainment robots. The restaurant chain has a long, stable and successful history. Much of this money goes towards further expansion of the chain, as well as to overseas arms dealers for business-confidential purposes. Approximately $300 million USD in revenue is generated on an annual basis, mainly from pizza sales and outrageously overpriced tokens. After this point, he will disappear, just like any other employee of CEC Entertainment, Inc. Tom Leverton is the current CEO, but only as long as Chuck E. Cheese himself, due to his need for total control over everything. The company is privately held by none other than Chuck E. In actuality, the whole chain is actually a front for the signature mascot's plan to conquer the world through the manipulation of children's minds. Their parents see it as a preview of what Hell is like. Cheese's as a place of wonder, pizza, games, tubes, and animatronic shows. Cheese's Pizza Strip Club) is a chain of pizzerias / children's entertainment establishments. Cheese's (formerly Pizza Time Theatre, ShowBiz Pizza Place, and most recently Chuck E. “Where a kid can be a kid, for $25 an hour!”Ĭhuck E. Cheese, posing with one of his most frequent and loyal customers. ![]()
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